Money Sex Gen X
Money Sex Gen X (“MSG”) is a weekly podcast convo between gentlemen Gen X’ers Mr. Eric McLoyd and co-host Big Stew. These CHI-TOWN based hosts feel like Generation X needs to be portrayed better in the media. No shade or hate but they feel like Baby Boomers + Millennials get all the shine. Without judgment, they dive into topics like “Is College A Joke?”, “What Does It Mean To Be Black?” and “Let’s Talk About Sex” in hopes of uncovering new truths for viewers and themselves. Their painfully honest style of podcasting + their undeniable chemistry makes for some interesting Gen X curated content.
Money Sex Gen X
Season 7-Episode 48 -Do You Need A Business Plan?
🎙️ Episode 74: Do You Need a Business Plan?
In this episode of Money Sex Gen X, hosts Eric McLoyd and Scott “Big Stew” Stewart dig into the often-asked question: Do you really need a business plan to succeed?
They break down:
- Why one in five businesses fail in their first year
- The difference between formal education and real-world experience
- The most important components of a business plan (spoiler: it’s not just the executive summary)
- How to validate your idea with real market research
- And how to get your first customer before even writing the plan
Plus, Stew introduces Planet AI, a new tool that helps you create a business plan in minutes, not months. Whether you're planning to raise money or just want to organize your vision, this episode gives you the clarity—and tools—to move forward with purpose.
Key Quote:
"You already have a plan. I just want you to write it down." – Eric McLoyd
I. Intro
II. Why this topic is important? 1 in 5 businesses fail in the first year. And some of the main reasons are not properly researching he market, not enough financing, poor marketing, not understanding key trends and not having the right people on your team.
III. What is a business plan?
A business plan is a comprehensive document that outlines your business's objectives, strategies, financial projections, and more. It's a roadmap that guides your business's growth
IV. What’s in a business plan?
Problem statement (Innovation), Marketing (including research), Financing
V. Conclusion
VI. CTA-If you need a business plan, MSG hosts can assist. Big Stew co-owns an AI website generator called Plannit AI https://plannit.ai/ . Eric McLoyd owns a consulting company that assists emerging small businesses with business plan development (https://www.productiveleaders.co/your-cfo-fractional-cfo).
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[1:00] Episode Theme: Business Planning
Eric:
Today’s topic: Do You Need a Business Plan? One in five businesses fail in the first year—mainly due to poor planning, lack of financing, and weak marketing.
Stew:
People move too fast. Everyone wants quick results. But you can’t skip planning—proper planning makes you more effective and efficient.
[3:00] The Illusion of Instant Success
Eric:
Social media makes it seem like success happens overnight, but most influencers say it took years. Planning is key.
[4:00] Business School vs. Real-World Experience
Stew:
Most entrepreneurs didn’t go to business school. That foundational knowledge is missing—but that doesn’t mean it’s required.
Eric:
In fact, I think business school can sometimes hinder you. It’s usually designed to prepare you for corporate work, not launching your own company.
[7:00] Small Business Reality Check
Stew:
According to the SBA, 99.9% of U.S. businesses are small businesses. Definitions vary, but the point is—most entrepreneurs don’t start with formal training.
[9:00] Everyone Has a Plan (Even If It’s In Their Head)
Eric:
The better question is: What kind of business plan do you need? Everyone has some kind of strategy, even if it’s not written.
[12:00] The Struggle to Articulate the Why
Stew:
Most people struggle with articulating their "why" and turning it into a structured roadmap.
Eric:
Exactly. A plan helps clarify your vision—not just for you, but for your team and investors.
[15:00] Who Needs a Business Plan?
Stew:
Two reasons: (1) If you’re seeking funding, investors will ask for it. (2) If something happens to you, a written plan lets others carry the vision forward.
[17:00] What Is a Business Plan?
Eric:
It’s a roadmap: business objectives, strategies, financials, market research, team, legal, and innovation.
[19:00] What Sections Matter Most?
Stew:
If you can only do one thing: focus on your operational plan. Show how you’ll run the business day-to-day.
Eric:
I’d add: market research. You have to know what your target audience wants before you try to serve them.
[24:00] Niche Down for Better Clarity
Eric:
Don’t try to serve everyone. Be specific—know your audience, their problems, and how they want them solved.
[27:00] Key Components of a Business Plan
- Executive Summary
- Problem & Solution
- Marketing Plan
- Financial Projections
- Innovation Strategy
- Legal Considerations
- Team & Roles
- Exit Strategy
Stew:
Don’t forget your exit strategy—succession planning, selling, or closing. Every business needs one.
[29:00] Introducing Planet AI
Eric:
Stew has launched Planet AI, a tool that helps create a business plan in minutes, not months.
Stew:
Answer 8 questions and get a detailed plan. Go to planett.ai. The more detail you give, the better your plan.
[31:00] Affiliate Opportunities + Wrap-Up
Eric:
I want in—I’d like to be an affiliate for Planet AI.
Stew:
Done. And for the first 5 listeners who comment “Get Started,” I’ll give a discount code.
[33:00] Final Thoughts
Stew:
You need a business plan—get the ideas out of your head. It’s never finished, but it’s essential.
Eric:
You already have a plan. Let’s write it down, refine it, and make it something our kids can build from.
Together:
Peace!
