Season 7 Finale-Episode 50: Capital 4 The Culture: Crowdfunding Essentials for Entrepreneurs

Title: Capital 4 the Culture: Crowdfunding Essentials for  Entrepreneurs

🎙️ Episode Title: Capital for the Culture: Crowdfunding Essentials for Black Entrepreneurs

💡 In this season finale of Money Sex Gen X, Eric and Big Stew break down one of the most overlooked tools in entrepreneurship: crowdfunding. From real-world stats to church collection plates, they unpack how Black business owners can raise capital without draining their own bank accounts.

You’ll learn:

• What crowdfunding really is—and why you’ve probably already done it
• The 4 main types of campaigns (reward, donation, debt, equity)
• Why video matters (105% better funding!)
• Pros and cons of launching your own campaign
• Which platforms to consider—including Kickstarter, iFundWomen, Fund Black Founders, and more
• Personal insights as both hosts commit to launching their own campaigns

💥 Whether you're funding a product, a platform, or a purpose, this episode gives you the mindset and tactics to use other people’s money to build your dream. Let’s fund the culture—together.

📍 This episode marks the close of Season 7. We’re now streamed in 63 countries and 543 cities—thank you for rocking with us!

#Crowdfunding #BlackEntrepreneurs #GenXMoney #MoneySexGenX #OPM #SeasonFinale #Kickstarter #FundBlackFounders

I. INTRO

Partner in podcasting, my brotha from

Anotha, AI mogul in the making (check out plannit AI) the Rashaeed Wallace of podcast knowledge -BIG STEW!

II. What is  crowdfunding?

Crowdfunding is the raising of small amounts of capital from a large number of individuals to finance a new business venture.

It is also used to finance things such as funerals, non profit programming, tuition, etc. (church donations on Sunday are form of crowd funding)

Stew have you ever crowd funded?

III. Actual Factuals:

The average success rate of any Crowdfunding campaign is 22.4%. If a crowdfunding campaign includes a video, it is more likely to earn 105% of funding than those without a video. If a campaign raises 30% of its goal within the first week, it is more like to gain funding as expected.

https://www.enterpriseappstoday.com/stats/crowdfunding-statistics.html#:~:text=The%20average%20success%20rate%20of,to%20gain%20funding%20as%20expected.

Crowdfunding Statistics: Overview. $17.2 billion is generated yearly through crowdfunding in North America. Funds raised through crowdfunding grew 33.7% last year. There were 6,455,080 worldwide crowdfunding campaigns last year.

https://www.fundera.com/resources/crowdfunding-statistics#:~:text=Crowdfunding%20Statistics%3A%20Overview,worldwide%20crowdfunding%20campaigns%20last%20year.

IV. 3 types of crowdfunding:

Reward based, donation based and debt based, equity based

https://www.thebalancemoney.com/a-guide-what-is-crowdfunding-985100

V. Pros and Cons

https://www.hubspot.com/startups/crowdfunding-pros-and-cons#:~:text=For%20startups%2C%20crowdfunding%20offers%20many,connections%20with%20your%20target%20audience.

V. Sites for people of color /

Transcript

00:00 – Welcome & Introduction
Eric and Stew open the show, celebrate the season finale, and introduce today’s important topic—crowdfunding for Black entrepreneurs.

01:20 – Why This Episode Matters
The hosts explain why Black entrepreneurs need to consider crowdfunding as a viable capital-raising option.

02:44 – What is Crowdfunding?
A clear definition of crowdfunding and real-world examples, including funerals, tuition, and church donations.

03:34 – Stats You Should Know
Success rates, the power of video, and the importance of early traction in crowdfunding campaigns.

06:07 – Crowdfunding vs. Church Giving
A comparison of business crowdfunding and church donations—surprising similarities and key differences.

08:49 – Where to Start: Friends & Family First
Most successful campaigns begin with personal networks before reaching strangers.

09:45 – The Four Types of Crowdfunding
Breakdown of:

1. Rewards-Based
2. Donation-Based
3. Debt-Based
4. Equity-Based

12:02 – CurlMix Example: Equity or Reward?
The hosts debate how to classify their own investment in CurlMix—offering a relatable case study.

14:50 – Deeper Dive: Debt-Based Crowdfunding
Explained with examples like real estate funds, promissory notes, and returns with fixed interest.

18:08 – Equity-Based Crowdfunding Caution
Why math matters—how giving away too much ownership can cost you control of your company.

21:06 – OPM: Other People’s Money
Why it’s smart and strategic to use other people’s money for growth instead of depleting personal funds.

22:08 – Pros of Crowdfunding
Build an audience, avoid credit checks, raise capital fast, market your product, and collect feedback.

23:35 – Cons of Crowdfunding
Challenges include: not hitting goals, public failure, platform fees, regulation, and IP exposure.

30:45 – Crowdfunding Platforms Overview
Top platforms mentioned:

• iFundWomen
• IndieGoGo
• Fund Black Founders
• SeedInvest
• Mainvest
• Kickstarter

32:19 – Stew’s Campaign: Pool Music Platform
Stew shares his idea for crowdfunding a platform for new and emerging music artists.

33:28 – Eric’s Campaign: FinTech for Wealth
Eric plans to raise capital for his digital financial literacy platform.

35:19 – Pro Tip: Use Multiple Platforms
Why you shouldn’t limit yourself to one crowdfunding site—leverage multiple audiences.

35:34 – Watch Out: All-Or-Nothing Campaigns
Some platforms require you to hit your goal to receive any funding—important to know.

38:05 – Final Takeaways
Stew: "The money is out there—go get it."
Eric: "Lead by example. OPM is key. Show your kids another way to build wealth."

39:31 – Season 7 Wrap-Up
Gratitude for the audience in 63 countries and 543 cities. See you in Season 8!